Why Merino?

Why our 100% natural merino wool is best for your baby

Research has consistently shown merino wool is the best material for baby clothing. It provides the comfort, breathability and temperature regulation to allow them to sleep better and put on weight faster. Not only this, but it looks and feels beautifully soft.

Regulates temperature

Babies are not as adaptable as adults to temperature change. A baby's body surface is about three times greater than an adult's when compared to the weight of his or her body. Babies can lose heat rapidly, as much as four times more quickly than adults. Merino wool has unique temperature regulating qualities – this means it keeps babies warm when it's cold, and cool when it's warm. Perfect for all seasons.

Sleeps better and puts on weight faster

Research has shown that babies in or on Merino sleep better, cry less and put on weight faster.


Merino wool allows your baby’s skin to breathe.

Luxurious softness

The wool is a natural fibre that feels silky soft.


The merino baby clothing can be washed again and again and it won't pill, lose its shape or colour.


Whilst the clothing is warm, it’s not bulky.

Natural elasticity 

Clothing will fit your baby snugly every time and retain its natural shape.

Resistance to stains

No need to wash after every wear.

Easy care

It is machine washable, making it easier for busy parents!

Odour resistance

Ability of merino to absorb and transport moisture (sweat) away from the skin.


Merino is an annually renewable, natural product.


Merino is flame resistant and self-extinguishing. Merino fibre is an efficient absorber of potentially harmful sunlight.